About Niconico (www.nicovideo.jp)

Niconico, an organizer of Niconico Chokaigi, is Japan's largest social video website and currently has over 53 million registered users including 2.5 million paying members.

 

The site is mainly comprised of UGC platform and media platform where videos varying from entertainment to politics have been posted or streamed live since 2006.

A countless number of popular artists, trends and historical moments have spawned from Niconico and disseminated across the globe.

 

Niconico's distinctive feature is its original commenting system which allows the viewer to comment on a video screen being played.

Through this function, the viewers can share their emotion with each other at that same moment.

This feature has enthused viewers, strengthened their community and also motivated those who have uploaded videos. Additionally, the ecosystem of creative activities cultivated on Niconico owes its success to this feature.

 

Besides, commenting on a live-streaming video enables the viewer to share their reactions in real time and converse directly with performers.  This lively conversation is the key element as to why Niconico has attracted not only general users but also celebrities and politicians who have appeared on Niconico’s  live-streaming programs.

 

Niconico has also started to offer one more platform for live social events called 'Real platform' where virtual world and the real world are combined. Niconico Chokaigi is the biggest of them and its concept is 'Recreate Niconico's world in real life'. In this annual festival, all popular contents on Niconico gather under the same roof to form the world's largest offline meeting.

Through the festival, Niconico offers the users and exhibitors an opportunity for a face-to-face communication to invigorate their each world.